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EA Vs Activision: Justified?

Posted by Michael Koczwara On June - 13 - 2011 0 Comment

Ever since the announcement of Battlefield 3 this past February, rivals EA and Activision have been up in arms (no pun intended) over their more recent installments into their popular FPS franchises. With EA launching Battlefield 3 near the launch of  Activision’s Call of Duty: Modern Warfare 3 this fall, both John Riccitiello of EA and Bobby Kotick of Activision are setting out to release their biggest games yet. In more recent history, a rivalry of this caliber between two companies has not been felt for quite some time, leaving gamers to side with either company, or simply enjoy both experiences. The name calling and rage between gamers in comment sections and message boards is one thing, but when you  let CEO’s of major corporations at it, the competition to release the greatest game truly begins. The only question remains; is it justified?

As every year passes, Activision releases a new chapter in their popular Call of Duty series. The games are known for their in depth story, but the main reason these games sell is for the multiplayer. While the gameplay is fun and easy to play, the series has been majorly criticized for releasing games too similar to each other and rehashing the same formula for each game.

Although not yearly, EA has been releasing installments to the Battlefield series since 2002. With their most recent game, Battlefield Bad Company 2 released in 2010, the game is known for it’s approach of realism in its massive multiplayer sessions. However, due to it’s short and linear campaigns, the games did not fare as well among critics.

Battlefield: Bad Company 2

With the backgrounds of both games in perspective, the competition between Riccitiello and Kotick is up for validation. Riccitiello was quick to challenge Activision stating “It’s the beginning of the war and (Kotick) recognizes they’re going to be threatened. We’re going to have a clash of the titans this fall.”

In defense, Kotick has pledged to stay to true  to the players. He plans to bring what Call of Duty fans want to the table, saying “We just want to stay true to the interest of the Call of Duty fans and we try to not get distracted by what people are doing.”

Kotick has been quoted as saying, “So far I’ve only seen Battlefield 3 on a PC, I haven’t seen it on a console where the bulk of our business is,” with Riccitiello responding, “If Bobby thinks that is PC footage, he’s in real trouble.”

Call of Duty: Black Ops

With a raging war between both companies to only escalate from here, the battle for the best game is justified. From the many criticisms of both games, EA and Activision are looking at ways to sway the player towards their game. While the Call of Duty sales are some of the greatest in recent years, Battlefield does not manage as well in sales. EA is pulling everything they have to get their powerhouse Battlefield 3 to the top, while Activision works steadily to keep their strong franchise where it currently stands, defending any chance of Battlefield overtaking Modern Warfare 3. Both companies are ready for a fight and will stand their ground until the end. This fall season will prove to be very interesting.

Categories: Daily Feature, Editorial


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